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Research papers

A step forward in understanding shoppers using segmentation techniques

This paper describes not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier can work together but also highlights an innovative and unique research...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Roger Allford, Caroline Ward, Natalie Evans
Company: Procter & Gamble
September 22, 2002
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Citation

Allford, Ward and Evans (2002a, September 22). A step forward in understanding shoppers using segmentation techniques. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-step-forward-in-understanding-shoppers-using-segmentation-techniques